Connecting With Customers: The Caribou Coffee Survey

The importance of surveys to businesses these days cannot be denied. Online surveys have become increasingly popular and this is not without reason. Surveys give a chance for customers and businesses to interact with each other. Customers can send in their views, opinions, and critique over the internet. They are guaranteed a reasonable response by the administration. Online surveys thus have become a quick and easy way to cater to customers in a way that is feasible to them. The Caribou Coffee Company also provides its customers with its online survey. The Caribou Coffee Survey is available at


Caribou Coffee is a retail coffee and tea company.  It was founded in 1992 and its current headquarters are in Brooklyn Center, Minnesota, USA. Caribou Coffee also provides baked items and sandwiches. Apart from the US, Caribou Coffee operates globally. It has more than 200 locations in 10 countries.

Managing overseas locations is a quite burdensome task. Problems not given due importance can rise to cause irreparable damage to the company itself. The online Caribou Coffee Survey makes it possible to reach out to the international consumer base and take in their feedback. This also leads to added customer confidence in the company.


In order to fill the Caribou Coffee Survey, the following items are required:

  1. Basic comprehension of English
  2. A computer or a mobile phone
  3. Access to the survey at
  4. An invitation to take the survey
  5. A Caribou Coffee receipt from your previous visit to the restaurant
  6. Should have some extra time


After making sure that you have the above-mentioned things, you are ready to take the survey:

  1. Go to
  2. Enter the 14 digit survey code. This will be located on your receipt. Hence, keep it with you when taking the survey
  3. Enter the time and date of visit
  4. Click on ‘Start’ and begin the survey
  5. Answer all the questions as candidly as possible. Keep in mind your last visit to the restaurant. Don’t be reluctant when criticizing
  6. Give your valid contact details
  7. Note down the validation code. You can redeem it on your next visit at a Caribou Coffee Restaurant


The Caribou Coffee Survey is pretty detailed and thorough. On top of this, it takes about 4 minutes to complete it. The survey sheds light on the main aspects of service that a customer is very likely to encounter. These include the behaviour of employees, the monetary feasibility, cleanliness and environment, speed of service, variety of the menu, accuracy of the order etc. A progress indicator also indicates the percentage of the survey completed. This is a smart tool and adds to the customer friendliness of the Caribou Coffee Survey. However, importance should also be given to the security, emergency precautions exercised, the ease of car parking and the cleanliness in the restroom.

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