Let’s Make Service Better: The Krispy Kreme Survey

Companies and businesses employ many techniques to boost customer satisfaction. Enabling their customers to take surveys is one such technique. Online surveys are easy to fill, take up little time and empower customers to convey criticism while sitting comfortably at their homes. The Krispy Kreme Survey is also another example of customer centric policies. The Krispy Kreme Survey is presently available at www.talk2krispykreme.com. It allows the management to know where they lack. This makes it easier to diagnose ills in the operation and service of the company. Finding solutions thus becomes possible and easy. This also decreases the communication gap between the company administration and its customers and helps build customer confidence.


Krispy Kreme is an American doughnut chain which operates globally. It was established in 1937 by Vernon Rudolph. Headquartered in Winston-Salem, North Carolina, USA, the food chain serves people globally. Countries that it has branches in include India, Saudi Arabia, Canada, Columbia, Iceland, Kuwait, Qatar and Peru to name just a few.At a Krispy Kreme restaurant, a customer can order baked food, soft drinks, sandwiches, hot drinks and frozen/iced beverages. Krispy Kreme has 1004 locations and the number of its employees exceeds 4000.

If your visit at a Krispy Kreme has not been what you reckoned, you can take the Krispy Kreme Survey. You will surely witness a better service on your next visit.


To take the Krispy Kreme Survey, you must have the following:

  1. A computer or mobile phone
  2. Internet service
  3. Krispy Kreme receipt
  4. An invitation to take survey
  5. Basic Comprehension of the English language
  6. Some spare time


You can fill the Krispy Kreme Survey by doing the following:

  1. Go to www.talk2krispykreme.com
  2. Type in the 16 digit survey code and the time. These will be printed on your Krispy Kreme receipt. So make sure you keep it safe
  3. Click the green ‘Start’ tab
  4. Proceed to questions. Answer all the questions candidly
  5. Give your personal details
  6. Note down your validation code. You can redeem it on your next visit
  7. You are done!


The best thing about the Krispy Kreme Survey is that it is customer friendly. The survey will take about five minutes or so to complete. This is because it asks of its participants very precise questions and deals with all the major aspects of service. The Krispy Kreme Survey tackles the behaviour of the employees, the freshness of food, the amount of money spent and the overall environment. The survey also asks its participants about other food places, for instance, McDonald’s, Dunkin Donuts etc. This helps keep competition in perspective. A ‘progress’ bar is also present throughout the survey. This indicates how much of the survey has been completed and is another customer friendly tool. The customer is also given a validation code at the end of the survey which he/she can note down and take advantage of on the next visit.

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