Knowing Your Customers – The Arby’s Survey (EXPIRED)

The Arby’s Survey is a quick and easy way of communicating your criticism, concerns and overall feedback to the food chain.


Arby’s is a private restaurant food chain. It was established on 23 July 1964 by Forrest Raffle and Leroy Raffle. Arby’s is headquartered in Sandy Springs, Georgia.  At an Arby’s restaurant, customers are served with mouthwatering sandwiches, French fries, salads, potato cakes, onion rings, mozzarella sticks, soft drinks, iced tea etc.  Other than the United States, Arby’s operates in Canada, Turkey, UAE and Qatar. Arby’s has 3342 locations and employs more than 70,000 people.

The Arby’s Survey is a smart endeavour by the food chain. Catering to such a diverse pool of people is never without problems. The survey ensures that customer complaints are taken care of and the level of customer satisfaction remains high.


To take the Arby’s Survey, make sure you have the following at your disposal:

  1. A computer or cell phone’
  2. An invitation to take the survey
  3. An Arby’s receipt
  4. Basic understanding of English
  5. Some spare time


Once you know that you have the above mentioned in possession, you are ready to take the survey:

  1. Go to
  2. Enter the restaurant number, date, time and amount spent. All of this will be present on the Arby’s receipt. Hence be careful not to lose it
  3. Hit ‘Next’ and proceed to questions
  4. Answer all the questions with veracity. Keep in mind your last Arby’s visit
  5. Give your personal details to enter into the sweepstakes
  6. You will be intimated if you are an instant winner otherwise your name will be entered into the lucky draw.


The Arby’s Survey is customer friendly because it demands a minimum amount of time from its customers. The questions are simple and to the point. The first web page of the survey provides a sample receipt. This helps the customer identify where the restaurant code is instantaneously, thus taking little time. The Arby’s Survey asks its customers about the overall experience, the appearance and flavour of the food, the time taken to place and get the order, the behaviour of the crew, cleanliness of the place and the comprehensiveness of the menu board. A ‘progress’ bar at the bottom also shows how much of the survey has been completed. Though indicating the progress through the survey by a percentage also helps the participant in knowing how much of the survey is left. This ensures that the customer would not leave the survey halfway, fearing that it will take up a lot of time.

The Arby’s Survey should also provide its customers with options of choosing other languages rather than setting English as the default language. Questions detailing the location of the restaurant and making the participant compare the Arby’s branch with other restaurants also keeps track of competition. Furthermore, the security, emergency precautions and ease of parking also weigh in when it comes to attracting customers.

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